Our Story

Indie Author Created

The first Stuff Your Kindle event happened December 26, 2014. Organized by romance author Zoe York, it featured more than 60 titles submitted by 35 authors, all made free at the same time as a post-Christmas gift to their readers.

Reader Focused

By niching down into genre and sub-genre, ebook blast hosts can curate free lists that scratch very particular reading itches that retailers often can’t cater to!

ZOE YORK also encourages all “Stuff Your Kindle” style events to be no-strings-attached, so readers can get to filling their e-readers without any barriers!

A Decade of Experience

Like free samples at Costco, free ebooks are a time-honoured and time-tested successful marketing strategy that helps readers find new authors they love, and connects indie authors with readers who will want to read more of their words. Win win.

Community Driven

This website developed as a way to differentiate the “Stuff Your Kindle” premise from the original indie event on the Romance Bookworms website! Anyone can host a SYKD event. (Similar to a Ted Talk vs a TedX Talk!)

Evolution

Over the last decade we have seen an explosion of ebook readers, and each year brings new readers and new authors to this space! Welcome to all!

Development

Stuff Your Kindle/ Stuff Your eReader is a work in progress, so there is no static guide to how to host one, but there’s no need to reinvent the wheel. Authors are welcome to join our FB community to collaboratively discuss hosting logistics.